888casino adds Pragmatic’s slots and live casino content


Following a series of similar partnerships last month, multi-product content provider Pragmatic Play has now agreed a deal with Gibraltar-based gambling company 888 Holdings that will see its slot and live casino products launch on the firm’s flagship online casino brand, 888casino.com.

Featured in the integration is Pragmatic’s live casino content featuring land-based player favorites such as Roulette, Blackjack, and Baccarat, along with its speed variants and an array of planned new products. It will be the first appearance for the provider’s live casino offering on 888casino.

Enhanced online experience:

In addition to enhancing 888’s online content, the integration will serve as a foundation for future collaborations with Pragmatic.

Senior Vice President of B2C for 888 Holdings, Guy Cohen, said…

“The Pragmatic Play multi-product portfolio is impressive and we are thrilled to offer their content through this direct integration.

Our partnership with Pragmatic is another boost to the wealth of content available on 888casino and we are particularly excited to further strengthen the live casino experience on offer for our players.”

API transition:

888casino has also shifted to Pragmatic‘s native API (application programming interface), after having had success with the supplier’s popular video slot games. The transition allows players to directly access Pragmatic’s award-winning slots portfolio, which recently added its Egyptian-themed title, Pyramid King, to its ranks.

Also commenting on the tie-up was Chief Commercial Officer for Pragmatic Play, Melissa Summerfield, said in an official press release…

“888casino has a reputation as one of the most exciting operators in the market and we are delighted to be able to take both our slot and live casino products live with them through direct integration. We are committed to effective collaboration with leading operators in regulated territories across the globe and this deal is another step on our journey.”

Recent business:

In addition to enhancing its Great Rhino collection with its most recent release, Great Rhino Deluxe, last month Pragmatic inked a string of content deals with industry leaders including Latin American operators, Universal Race and SuperBets, along with software solutions supplier, Reactive Games, while also adding its bingo vertical to online lotto operator Lottoland.

One of the industry’s leading content providers, Pragmatic currently produces up to four new online slot games a month, in addition to a large-scale range of live casino, which broadcast from a state-of-the-art, newly constructed studio in Bucharest, and bingo products via its multi-vertical offering. The Gibraltar and Malta-headquartered company’s complete portfolio can be accessed through a single API integration.