After Slots, Betway Set to Add Pragmatic Play’s Live Casino Range


Online casino content supplier Pragmatic Play has expanded the scope of its collaboration with digital gambling operator Betway to now include Live Casino.

Under the two companies’ extended content delivery deal, Betway and its players will soon have access to Pragmatic Play’s entire range of Live Casino products.

The major provider ventured into the live dealer segment in early 2019. Over the past two years, it has expanded significantly its Live Casino offering and has made it available with some of the world’s largest iGaming operators.

All of the games are broadcast directly from Pragmatic Play’s studio in Bucharest. The facility incorporates top-notch 4K video technology and immersive sound systems for unique experience.

The provider and Betway first announced their collaboration this past December when the operator had just gone live with its partner’s slots content. Pragmatic Play’s online slots library includes more than 200 HTML5 proprietary titles that are available in multiple currencies and over 30 languages.

Aside from the slots range, Betway also gained access to the supplier’s Enhance collection of gamification tools that are all crafted to significantly boost player engagement and drive retention.

Now as the operator will be able to go live with Pragmatic Play’s Live Casino portfolio, it will be offering to its players popular titles like Blackjack Azure and Roulette as well as the supplier’s recently launched first gameshow style product, Mega Wheel.

Enjoying a Fantastic Partnership

The expanded deal between the provider and the major iGaming firm once again highlights the ease with which operators can upscale Pragmatic Play’s multi-product library as the latter’s single API solution makes it possible for partners to add more verticals in a swift and smooth manner.

Commenting on their latest news, Pragmatic Play VP of Commercial Strategy and Operations, Bhotesh Maheshwari said that they have been enjoying a “fantastic partnership” with Betway over the few months they have been working with the operator and that they are excited to take this relationship to the next level with the integration of their “cutting-edge” Live Casino content.

Betway Marketing & Operations Director Paul Adkins added that the provider’s slots offering has been a great addition to their online casino and that they are delighted to complement it with the Live Casino range.

Mr. Adkins went on to say that the addition of new verticals from the supplier was an easy process and they are now looking forward to enjoying “continued success together in the future.”

Earlier this month, Pragmatic Play announced that it would develop a dedicated Live Casino environment for Unibet, the flagship gambling brand of the provider’s long-term partner Kindred Group.

Source: “PRAGMATIC PLAY GROWS BETWAY PARTNERSHIP WITH LIVE CASINO ADDITION”, Pragmatic Play Newsroom, March 22, 2021