Asia Gaming Brief – Adapting to the new normal


The COVID-19 pandemic forced a rapid and unexpected closure of casinos and gaming venues across Australia and the Asia Pacific, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt to the new realities.

This month, Asia Gaming Brief, the organizers of the ASEAN Gaming Summit, teamed up with the Australasian Gaming Expo (AGE), and Forecast Australia to conduct a Australasia-wide survey, asking about how venues have handled the ever-evolving crisis.

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More than 500 gaming venues across Australia and New Zealand were surveyed, and the results have opened up some very interesting lines of discussion.

Among the results, the majority of venues across the countries still expect it to be a year before a full recovery can be achieved. However, lessons are being learned as to how to adjust business strategies to mitigate the impact.

Among the clear standouts is a greater focus on the communication and loyalty of both customers and staff.

The survey shares valuable insights that translate into actionable business intelligence for any operator tasked with managing a business both safely and profitably.

For those interested to see how Australasian Gaming operators have been impacted by coronavirus lockdowns, and the strategies they have used to mitigate its effects, results of the survey can be accessed via the www.asiagamingdata.com website in three different formats.

INFOGRAPHIC

Key data points from the survey are presented in an easy to assimilate infographic.

Find answers to questions such as the impact of Covid-19 on visitation levels and what were the most popular measures to ensure social distancing between EGMs.

Find when staffing levels will return to normal and what the key stumbling blocks are when it comes to handling cash flow.

The infographic is available for $50 + GST.

MARKET REPORT

The full market report provides an analysis of the survey results, detailing important trends observed in the data. The Market Report integrates data from the questionnaire with other industry research from government and commercial sources to provide a comprehensive view of the current state of the industry.

The report provides business intelligence to help shape future planning and strategy, sharing key insights from others in the industry.

The full market report and infographic can be purchased for $999 + GST.

INTERACTIVE DASHBOARD

The dashboard provides a deeper dive into the available data in a fully interactive format, allowing the user to tailor the information to suit the needs of their individual business.

The data can be sorted by region, venue type, metropolitan area and much more, providing multiple opportunities for industry comparison across a wide variety of data points.

The interactive dashboard, full market report and infographic can be purchased for $1,999 + GST.

More information and pricing can be found on www.asiagamingdata.com.