Belgian alliance for Kambi Group


Maltese online wagering technologies innovator Kambi Group has announced the signing of a long-term agreement that is destined to see it begin supplying its innovations to the Scooore sportsbook brand from Belgium’s National Lottery.

The Valletta-headquartered firm used an official Friday press release to state that it was selected via a competitive public tender and will now endeavor to take the sportsbetting service ‘to the next level’ by upgrading the brand’s online offerings while simultaneously ‘transforming the retail player experience’.

Growth goal:

Kambi Group proclaimed that Scooore games are currently available online and via more than 300 retail locations spread across Belgium but that the service will now look to expand this footprint further by utilizing its own ‘trusted sportsbetting technology’ as well as a range of associated services.

Respected reputations:

Kristian Nylen, Chief Executive Officer for Kambi Group, used the press release to declare that his firm was selected by the National Lottery due to the ‘strength of its core product’ as well as its ‘proven history of delivery across both online and high-volume terminal-based retail environments.’ The executive moreover pronounced that the Scooore service, which was launched in 2012, is considered to be ‘an established sportsbetting brand in its home country’ and will be able to exploit his enterprise’s own ‘record of commitment to the highest levels of sportsbetting integrity.’

Read a statement from Nylen…

“We are very proud to have been selected to become the sportsbetting partner of the National Lottery. The National Lottery has ambitious plans to grow its sportsbetting footprint and we look forward to helping to unlock those ambitions with the power and flexibility of our sportsbook.”

Proficient partner:

For its part and the state-run National Lottery is accredited by the World Lottery Association and European Lotteries trade organizations with its Chief Executive Officer, Jannie Haek, describing Kambi Group as having an ‘accomplished record’ in the field of ‘digital retail.’

Haek’s statement read…

“The National Lottery is delighted to have agreed this new partnership with Kambi Group in order to re-launch its sportsbetting offer through its Scooore brand. Kambi Group’s flexible and scalable technology gives us every confidence that this partnership will deliver engaging and enjoyable sportsbetting experiences for our players in both the online and on-property environments.”