Churchill Downs Incorporated has decided to BetAmerica sportsbook and iGaming platform to TwinSpires. The reason behind this rebranding is the company’s desire to move to a single brand strategy for its online wagering segment.
The transition of the brand from BetAmerica to TwinSpires will be launched in Michigan later this month pending regulatory approval.
The transition into the TwinSpires brand will affect other retail and online sportsbooks operating as BetAmerica in many states, including Colorado, Indiana, Mississippi, New Jersey and Pennsylvania. This is due to happen in the first half of this year.
The TwinSpire brand is not a novelty for CDI’s business. The company has been using it since 2007. It is a well-known brand in the betting world. It is mostly recognized for the access it provides to premium horse racing content worldwide. It has also a long history of nearly 150 years of organizing handicapping races, as well as providing a unique experience for their customers at the Kentucky Derby.
TwinSpire platform will remain with the same technology platform for horse racing. and will provide the same customer service. When it comes to the online betting and iGaming, there will be some changes. The customers will enjoy a new technology powered by GAN Limited and Kambi Group PLC.
In his statement regarding the rebranding, the President and Chief Operating Officer of CDI, Bill Mudd, reassured the company’s customers that TwinSpire will continue to consistently deliver the same wagering experience as it has in the past 13 years. He adds that the focus of the brand will be, as always, to provide the best possible services to their new and long-term customers.
He states that the transition will have many benefits. One of them is that it will allow the company to deliver even more complete experience to its growing customer base.
About Churchill Downs Incorporated
Churchill Downs Incorporated is a company that owns TwinSpires, which is one of the well-known online horse race wagering online sportsbook. The company is owner of iGaming platforms in the US as well.
The online wagering and gaming entertainment company is closely related to the Kentucky Derby and owns and operates three entertainment venues in the city where the Derby takes place. The venues are Derby City Gaming; Oak Grove Racing, Gaming, and Hotel; and Newport Racing and Gaming.
CDI has a long history in the betting world and as the president of the company promises, will continue to deliver high-quality experience to its customers.
Source: “Churchill Downs Incorporated Rebrands BetAmerica Sportsbook and iGaming Platform to TwinSpires”. Globe News Wire. January 5, 2021.