The SciPlay Corporation subsidiary of Scientific Games Corporation has announced the completion of a deal that has seen it spend an undisclosed amount of cash in order to purchase mobile casual games developer Come2Play Limited.
The Las Vegas-headquartered firm used an official Monday press release to detail that it had already offered a range of mobile-friendly casual games such as Bingo Showdown and Monopoly Slots as well as social counterparts including Jackpot Party Casino and Gold Fish Casino.
SciPlay Corporation declared that the acquisition has now seen its portfolio in this former category expand via the addition of the popular Backgammon Live and Solitaire Pets Adventure app advances, which it subsequently intends to ‘supercharge’ via the utilization of its ‘industry-leading player acquisition and revenue generation engine.’
Josh Wilson, Chief Executive Officer for SciPlay Corporation, used the press release to proclaim that he is ‘extremely excited’ to be welcoming the team from Come2Play Limited and intends to utilize his firm’s own ‘support and expertise in user acquisition, analytics and live operations’ in order to expand the reach and profitability of its games.
Read a statement from Wilson…
“Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps and enables us to leverage our unique technology and strategies to drive player engagement and grow revenues.”
For its part, Come2Play is headquartered in the Israeli city of Tel Aviv with an additional development facility in the Ukraine. The developer’s Chief Executive Officer, Alon Barzilay, proclaimed that his company has always endeavored ‘to make games that really connect with our players’ and that its acquisition by SciPlay is destined to take these innovations ‘to the next level.’
Barzilay’s statement read…
“By leveraging the expertise and support from the wider SciPlay Corporation team, we will amplify the reach of our games including our ground-breaking solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future.”