American online sportsbetting operator DraftKings Incorporated has announced the pending launch of a new remote marketplace that will allow non-fungible token (NFT) users to buy, sell and trade digital collectibles from the worlds of sports, culture and entertainment.
The Boston-headquartered firm used an official press release to detail that its coming DraftKings Marketplace service is to additionally serve as an exclusive content distributor for the Autograph NFT platform, which leverages the official licensing of prominent celebrities and athletes so as to provide aficionados with the ability to obtain a large range of digital collectibles.
DraftKings Incorporated pronounced that its forthcoming DraftKings Marketplace advance will be designed for ‘mainstream accessibility’ and permit ‘curated NFT drops’ as well as ‘secondary-market transactions.’ The operator moreover declared that the upcoming service is to give ‘millions of customers’ a way to ‘seamlessly buy, sell and trade digital collectibles’ from some of the most prominent sports figures in addition to television and film series such as The Hunger Games, Dirty Dancing, Blair Witch and Mad Men.
Matt Kalish serves as the President for DraftKings Incorporated, which additionally runs a range of daily fantasy sports competitions, and he used the press release to assert that NFT users have ‘reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide’ including in his own firm’s online community. The boss affirmed that his company also intends for its coming DraftKings Marketplace innovation ‘to usher in this new era by introducing millions of collectors to this evolving space’ and at the same time supplying these aficionados with ‘beloved content through an intuitive interface built to win over the long term.’
Read a statement from Kalish…
“DraftKings Marketplace will sit at the center of this technological and cultural phenomenon to provide our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. This initial vision in collaboration with Autograph and its coveted collection of official digital collectibles is a vital first step as we enter the emergent NFT market.”
DraftKings Incorporated confirmed that initial drops on its coming mobile-friendly NFT service are to encompass collectibles of ‘legendary athletes from Autograph’s roster of talent and partners’. It then finished by proclaiming that this inaugural offer, of which more will be revealed next month, is to be made available in its Pre-Season Access collection for United States dollars and simultaneously give aficionados an opportunity ‘to obtain preferred access to future releases.’