FanDuel has expanded its existing partnership with casino operator Twin River Worldwide Holdings in a move that will see the sports betting firm launch a FanDuel Sportsbook inside Bally’s Atlantic City Hotel & Casino.
FanDuel and Twin River’s partnership first came to fruition this spring when the sports betting operator launched an online sportsbook and a mobile betting app in Colorado. Twin River operates three casinos and a horse racetrack in the Centennial State.
FanDuel said Thursday that it expects to debut its sportsbook inside Bally’s Atlantic City by the end of the year but the launch of the facility is subject to licensing and regulatory approvals from the New Jersey Casino Control Commission and the state Division of Gaming Enforcement as well as to the completion of Twin River’s acquisition of the Boardwalk casino.
Twin River announced this past spring that it would purchase Bally’s from Caesars Entertainment for $25 million. The deal is expected to close by the end of the year.
Bally’s currently shares a William Hill-branded retail sportsbook with its sister Caesars-owned property Wild Wild West. Under a long-term partnership between William Hill and Caesars, the British bookmaker is the casino operator’s exclusive sportsbook partner.
A Temporary Sportsbook to Open First
FanDuel said Thursday that it would first open a temporary sportsbook at Bally’s. The facility will be located on the first floor of the Boardwalk casino. The operator expects to launch a permanent sportsbook at the property in the spring of 2021, subject to regulatory approvals.
The new FanDuel Sportsbook location will be taking bets on a wide variety of sports, including professional football, basketball, baseball, hockey, and more.
Commenting on their expanded partnership with Twin River, FanDuel CEO Matt King said that his company is a “clear leader in New Jersey” and that they are “excited to expand their retail footprint in the state to now include Atlantic City.”
FanDuel operates a retail sportsbook at the Meadowlands Racetrack in East Rutherford, New Jersey.
Mr. King also noted that they are excited to get started and “be a key piece in [Twin River’s]
of the iconic Bally’s Atlantic City Hotel and Casino.”
Twin River President and CEO George Papanier added that FanDuel “are great partners and we are thrilled to work with them in another exciting, gaming-centric market like Atlantic City.” Mr. Papanier went on to say that the permanent FanDuel Sportsbook “is going to be one of the many exciting changes we have in store for the Bally’s property” and that they are looking forward to breaking ground on the new facility as soon as they complete the acquisition of the iconic casino.
Twin River announced earlier this week that it is set to change its name to Bally’s Corporation next month after it purchased the worldwide rights to the Bally’s brand from Caesars for $20 million. The company also plans to rebrand all its properties to reflect the change of its name.
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