Gamevy Becomes Latest YG Masters Program Member


Yggdrasil’s YG Masters program is rapidly building a formidable roster of studio partners and one more such partner has recently joined the program to gain access to the innovative GATI technology for swifter scalability and growth.

Online casino games maker Gamevy has become the latest member of the YG Masters program, news emerged this week.

Yggdrasil’s YG Masters program was created to help innovative indie game development studios to design, produce, and distribute content using the provider’s proven technology and its ever-growing network of clients.

As a member of the YG Masters program, Gamevy will be provided with access to the GATI standardized and language-agnostic technology. Yggdrasil’s innovative solution was built to enable developers to quickly and safely craft iGaming content and easily distribute it across Yggdrasil’s entire distribution network.

In addition, YG Masters studio partners can collaborate and cross-sell their gaming titles to any YG Franchisee. This paves the way for new revenue streams for everyone involved in the cross-selling process.

News about Gamevy joining YG Masters emerge days after it became known that Bang Bang Games, another innovative iGaming studio, has become part of the program, as well.

A Perfect Fit for YG Masters

Commenting on their new YG Masters member, Yggdrasil Head of Partner Strategy and Sourcing Stuart McCarthy said that Gamevy has quickly grown “from being an emerging studio developer to a brand held in very high regard by players and the industry with a host of fun and engaging slots titles” and that as such, “they are a perfect fit for the YG Masters program.”

Mr. McCarthy also noted that YG Masters has now become a well-established program and has “attracted several fantastic independent studios” from all parts of the world that they are “thrilled” to have as partners.

Of joining YG Masters, Gamevy CCO Helen Walton said that their new partner, Yggdrasil, has built a reputation “not only for their fantastic titles, but also for really understanding how to give operators promotional tools that players love.”

Ms. Walton added that they are delighted to be working with Yggdrasil and to be offered the chance to bring their “own gorgeous games” to an even bigger audience. The official also noted that Gamevy will be able to scale its distribution faster now as it is a YG Masters partner and that they are looking forward to making the most of this opportunity.

Gamevy was founded in 2013 in the UK. Over the past seven years, the studio has grown tremendously and now employs more than 80 people at offices in the UK, Germany, and Spain. Its content is licensed by the UK Gambling Commission and the Malta Gaming Authority. Gamevy develops a wide range of products, including slots, lottery and bingo games, and more. In 2018, Gamevy announced its merger with Glück Games to form G and pursue further growth opportunities together.

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