B2B supplier of online gambling software solutions GAN announced Monday that it has landed a 10-year deal with US casino operator Wynn Resorts to power its iGaming and digital sports betting debut in Michigan.
Under the terms of the recently penned agreement, GAN will become Wynn’s software supplier as the operator gears up preparations to enter Michigan’s regulated online gaming and wagering market.
Michigan legalized sports betting and online casino-style gaming late last year. The state’s first retail sportsbooks opened doors in March, but digital gambling services were still way off at the time as state gambling regulators were yet to craft the regulatory framework under which such services would be delivered in Michigan.
First legal gaming and sports betting websites and apps are now scheduled to go live in November. GAN said Monday that Wynn is in line to be among the first operators to launch online gambling in Michigan next month, subject to regulatory approvals.
Wynn and GAN will be able to enter the state’s digital gambling space as part of the latter’s existing partnership with the Sault Ste. Marie Tribe of Chippewa Indians. GAN announced its alliance with the tribe in March 2020. The tribe operates five casinos in Michigan under the Kewadin Casinos brand.
Well-Positioned as an Early Mover
Through its deal with GAN, Wynn will gain access to its partner’s US-optimized enterprise gaming and betting software, get-to-market capability, and on-property reward program integration capability. GAN said Monday that thanks to these, Wynn “will be well-positioned as an early mover” in Michigan.
In addition, Wynn’s online gambling operation in the state is expected to benefit from the operator’s substantial database of customers residing in Michigan to cross-market to digital gaming and sports betting.
As part of the recent partnership, GAN will provider Wynn with access to its in-house online casino games as well as with content by third-party developers and suppliers. In addition, GAN will deliver sports wagering content from a third-party provider augmented by Wynn’s strategic partner Betbull Limited.
Commenting on their partnership with Wynn, GAN CCO Jeffrey B. Berman said that they look forward to powering the casino operator in Michigan and enabling it to “efficiently invest their marketing capital to attract loyal sports betting and iGaming players.”
Mr. Berman went on to say that they are pleased to team up with Wynn as a major operator client with a national casino brand and massive Michigan-region patron base and that they are extremely excited about the opportunities presented by potential future launches in multiple other states where iGaming and sports betting are legal or will become legal.
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