Greentube Partners with BLOX for Italy Online Casino Market Expansion


Online casino content supplier Greentube, part of NOVOMATIC’s Interactive division, has signed a games delivery deal with iGaming platform provider BLOX in a move that will see the company strengthen its Italian presence.

As part of the deal, a selection of Greentube’s hit online slots will go live on BLOX’s content aggregation platform and will be made available to the software provider’s network of operator partners.

Popular games like Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe, Always Hot deluxe, and Lord of the Ocean, among others, will be part of the initial integration of Greentube content with BLOX’s aggregator.

The games developer and supplier will gradually roll out additional content from its Greentube Collections with the platform throughout the year. Greentube Collections comprises all of the iGaming content provider’s slot series.

As mentioned earlier, this recent deal will help Greentube further expand its presence in the lucrative Italian online gambling market. The company entered Italy’s iGaming space in 2018 and its titles have gained a massive local following since then. Through multiple content supply deals, its games have now been live with a number of locally licensed online casino brands.

An Important Market

Commenting on their alliance with BLOX, Greentube CFO/CGO Micheal Bauer said that Italy is an important market for his company and that their slots are loved by fans of online casino games in the country.

Mr. Bauer went on to say that BLOX has quickly established itself as “a trusted and reliable partner” and that by partnering the content aggregator, they will be able launch their titles with some of the most prominent operators in the market and thus swiftly reach a wider gaming audience.

BLOX CCO Karl Grech said that Greentube’s games portfolio is “second to none with iconic titles that player know and love” and that through this partnership their content aggregation platform will significantly enhance its current offering and provide iGaming brands with “unrivaled high-quality titles.”

Launched in 2020, BLOX has quickly established itself as a leading aggregator in the Italian market. Its platform offers a comprehensive suite of gaming titles from some of the world’s top content makers and provides these to Italy’s biggest online casino operators.

In other recent news, Greentube announced that it has won a competitive tender to supply Luxembourg’s National Lottery with its omni-channel solution Greentube Plurius.

It was a few weeks ago when the provider also said that it has expanded further into the Swiss market through an alliance with Casinò Lugano, one of the Switzerland’s land-based casinos that are authorized to provide online gambling services.

Source: Greentube signs content deal with BLOX to expand Italian presence, Greentube Newsroom, May 18, 2021