American iGaming, lottery and gaming machines behemoth Scientific Games Corporation has announced the return of its Willy Wonka Golden Ticket linked scratchcard innovation complete with the Everlasting Million Second Chance opportunity.
The Las Vegas-headquartered firm used an official Monday press release (pdf) to detail that its latest instant-win advance has already gone live with the Colorado Lottery and offers aficionados the chance to bank up to $1 million in cash every year for the rest of their lives all for an initial $10 stake. The innovator also stated that it developed the scratchcard game in partnership with Warner Bros Consumer Products and expects other American lotteries to begin offering the potentially lucrative title ‘throughout the first half of 2021.’
Kyle Rogers serves as North American Instant Products Vice-President for Scientific Games Corporation and he explained that his firm’s Willy Wonka Golden Ticket innovation made its first appearance in 2017 and subsequently went on to amass record-breaking sales of over double those seen for any previous linked instant-win lottery game in the United States. The executive moreover pronounced that scratchcards with an aggregate value of over $1 billion were printed for this earlier run that eventually encompassed 23 linked competitions offered by 18 lotteries.
Read a statement from Rogers…
“Our game design and marketing teams have knocked it out of the chocolate factory once again. Like the Everlasting Gobstopper from the movie, the everlasting million-dollar prize never gets smaller and never disappears. The new Willy Wonka Golden Ticket game has all the elements to be even better than the first.”
Regarding the Everlasting Million Second Chance opportunity and Scientific Games Corporation proclaimed that this addition is to give players an opportunity to win an all-expenses-paid trip to Las Vegas for the purposes of taking part in its Everlasting Million Challenge. Due to happen during the summer of 2022, the developer declared that this occasion will see a minimum of 20 players compete across three themed rounds in hopes of banking a range of prizes including the $1 million lifetime windfall.
Tom Seaver, Director for the Colorado Lottery, revealed that his organization was one of those to have offered the earlier incarnation of the Willy Wonka Golden Ticket game and that it had gone on to index at 155 over the course of its 15-week run. He furthermore asserted that his lottery is now promoting the newest version of this innovation via branded marketing support for radio, television and point-of-sale channels and is ‘thrilled’ to have become the first American lottery to have reprised the scratchcard favorite.
Seaver’s statement read…
“Our players like fun, excitement and value. The Willy Wonka brand delivers the fun and excitement while the Everlasting Million Second Chance opportunity delivers the added value in the form of a chance to win a lifetime prize of $1 million.”