Pair of (iGaming) affiliate media platforms ink PartnerMatrix alliances


Maltese online casino software developer EveryMatrix Software Limited has announced the signing of agreements with iGaming affiliate media platforms Affiliate Guard Dog and AffPapa regarding its own PartnerMatrix service.

Headquartered in the northern Valletta suburb of St Julian’s, the innovator used an official press release to describe its PartnerMatrix advance as a customizable affiliate management and tracking platform that allows iGaming operators to generate increased traffic and sales by exercising more control over their campaigns. The firm explained that the development comes complete with dedicated account management functionalities and permits partners to efficiently create, manage, track and analyze their affiliate marketing efforts across a multitude of regions and markets.

Admirable aim:

Levon Nikoghosyan from EveryMatrix Software Limited used the press release to declare that the trio are now destined to work towards increasing user engagement and content reach for affiliate audiences while also helping to build ‘a trustworthy iGaming business environment’.

Read a statement from Nikoghosyan…

“Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. It has proved its efficiency in creating a strong iGaming community and helping companies to solve certification and other issues easier and faster. AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Creating contacts:

For his part and Joshua Chan from Affiliate Guard Dog proclaimed that his portal is ‘geared towards protecting affiliates and helping quality programs connect’ and moreover runs a service that utilizes ‘verifiable metrics’ including terms and conditions, responsiveness and timely payment criterion so as to bring ‘real certifications to casino affiliate programs’.

Chan’s statement read…

“Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Communally constructive:

Finally, Lisa Stainfield from AffPapa detailed that her firm’s platform uses flexible filters in order to permit iGaming operators and affiliates to locate one another within a few minutes. She furthermore pronounced that the new alliance with EveryMatrix Software Limited is destined to bring ‘value to both projects by benefiting clients on all sides’.

Read a statement from Stainfield…

“AffPapa is thrilled to be collaborating with PartnerMatrix, which is a system that makes affiliates’ lives easier to manage. We are looking forward to a multi-beneficiary partnership where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”