Pariplay inks Codere Colombia alliance


In addition to expanding its footprint in Latin America with Codere SA, leading aggregator and content provider Pariplay Ltd has added yet another smash hit to its online slots portfolio with a brand new fantasy release, Pheonix Kingdom.

The 5-reel, 3-row video slot transports players to a world of magic where hidden deep within a mountain range the remaining phoenix birds have regenerated themselves by burning up into ash and being reborn from those ashes before finding peace and safety from the chaos of the outside world.

Big Win possibilities:

“Full of mystery and magic,” the mythology-themed adventure challenges players to prove themselves worthy and be gifted with great rewards, including the Grand prize of a multiplier at 1,000x their stake, for the effort.

During gameplay, the magic really gets started when players happen upon the Special Reel prizes, which are triggered when a Phoenix Egg lands. Lucky players can also boost their wins when they get the chance to spin the Jackpot Wheel.

Prizes of Extra Spins, Credits, or a Wild Bonus sit above each reel and are activated when the coveted Phoenix Egg deposits itself on the respective reel. When this happens, Stacked Wilds can also show up, with each Wild symbol containing a credit value that unlocks when the Phoenix Egg appears on the reel that features the Wild Bonus prize.

Players can also increase their wins by landing a chance to spin the exciting Jackpot Wheel, which features a “guaranteed win” of one of four jackpots, the most lucrative of which presents a Grand prize of a 1,000x multiplier of the player’s stake.

Features are star:

Chief Commercial Officer for Pariplay, Christine Lewis used a company presser to comment on the new release, stating that Phoenix Kingdom offers a gaming experience “full of mystery and magic.”

“While we are sure the slick presentation and intriguing theme will prove a hit with players, the game’s features are the true star of the show. With red-hot prizes on offer when the Jackpot Wheel lands, this is a slot that is sure to appeal to the adventurous,” Lewis said.

In addition to its proprietary games, the Aspire Global subsidiary company aggregates thousands of other titles from some of the iGaming industry’s most recognized studios, with partners such as Quickspin, iSoftBet, Microgaming, NetEnt and Evolution Gaming, on its successful Fusion platform. A unified single approach to content delivery, the platform is also outfitted with a range of conversion, retention, and bonus tool mechanics and is now licensed in over 16 regulated markets.

“This is an alliance that we believe will bear fruit for both parties.”

Meanwhile, the Gibraltar firm continues its expansion in Latin America, having taken its extensive games portfolio live in Colombia with Spanish multinational company Codere SA.

Lauded as a “major deal,” the collaboration debuting the supplier on the Codere games tab will aid in cementing its position in the fast-growing Spanish-speaking market. And is the latest in a series of partnerships secured by Pariplay in the South American country’s regulated market, and provides the Madrid-headquartered company access to the studio’s diverse games portfolio of more than 120 slots.

Seen as a market with “great growth potential,” Chief Commercial Officer for Pariplay, Christine Lewis said their “teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.”

The CEO added, “By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

LatAm growth & diversification:

The deal also meshes with the overall expansion strategy of parent company Aspire Global to increase its footprint across Latin America, while sister company and another subsidiary, BtoBet, is also seeing significant growth in Colombia after inking “high-profile” supply deals for its Neuron 3 sports and player account management (PAM) platform with William Hill and Betfair in the country.

For its part, Codere Casino Product Manager Sarit Adania added…

“Pariplay’s slots will help to diversify our slots portfolio in Colombia and we know that these games are popular with players here.

“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”

Devoted to entertainment and leisure, Codere SA (CDR.MC) was founded in 1980 by the Martínez Sampedro family and is the only company in its industry listed on the stock exchange in Spain. The firm currently has a presence in seven countries in Europe (Spain and Italy) and Latin America, including Uruguay, Argentina,  Mexico, Panama, and Colombia where it operates online under its Codere Apuestas brand, licensed by Coljuegos, the country’s gambling regulating agency.