Online casino games maker Playson has signed a content supply deal with rapidly-growing platform provider EGT Digital to further grow its presence across key markets.
The recently penned deal paves the way for the addition of Playson’s entire games library on EGT Digital’s platform.
The partnership between the two companies will see Playson integrate hit titles such as Solar Temple and Viking Fortune: Hold and Win onto EGT Digital’s platform. The deal also covers Playson’s highly popular Timeless Fruit slot series, including the recently released Sevens & Fruits: 6 Reels.
Under the terms of its agreement with EGT Digital, Playson will also provide its new partner with access to its engagement tools, including jackpots, bonus spins, and regular tournaments. These are all integration-free and proven to drive player retention for online gambling operators.
News about Playson’s partnership emerge shortly after the online casino content creator and supplier announced that it has extended its Portuguese footprint through a partnership with locally licensed online gambling operator Bet.pt. That other recent deal will see Bet.pt add Playson’s range of online slots, including Book of Gold: Symbol Choice and Fruit Xtreme, the latest title in its Funky Fruits series.
Delighted to Be Part of New Platform Project
EGT Digital is a Bulgaria-based online gambling platform provider that boasts strong presence across multiple European markets, including Serbia, Romania, Germany, and Italy, as well as several markets in the lucrative Latin American region.
The partnership with EGT Digital and the launch of its content portfolio on its new partner’s platform will further expand Playson’s presence in multiple international markets. International expansion has always been an important part of the casino games’ maker growth strategy.
Commenting on their latest strategic partnership, Playson Sales Director Blanka Homor said that “EGT’s new platform is an exciting project presenting promising commercial opportunities” and that they are delighted to be a part of this new project.
Ms. Homor went on to say that extending the reach of their portfolio “remains high on our agenda for 2020 and beyond” and that they are looking forward to building their presence across several major markets together with EGT Digital.
EGT Digital CEO Alexander Botov said that Playson ranks among the online gambling industry’s most dynamic game developers and that they are thrilled to have the content maker on board.
Mr. Botov praised Playson’s “impressive product range”, saying that it would be a “fantastic addition” to their armory and that this recently inked deal “undoubtedly marks the start of a long and productive commercial relationship.”
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