Online gambling powerhouse 888 Holdings is set to boost significantly its offering after the latest of a series of content delivery partnerships announced by the operator in recent weeks.
888 this week announced an important alliance with Playzido that will see the gambling operator add a range of gaming titles from the B2B iGaming content provider in the coming weeks. The partnership covers 888’s online casino brand 888casino as well as its bingo brands.
After the upcoming initial roll-out, Playzido will launch an additional set of games across 888casino and 888’s bingo operations in August and September.
News about 888’s partnership with Playzido emerge shortly after the gambling operator announced a “breakthrough” supply deal with live roulette provider Authentic Gaming. And it was earlier this week when 888 unveiled an expanded deal with Leap Gaming that will see the operator’s 888sport brand go live with the provider’s virtual sports products.
A Welcome Addition
Of their partnership with Playzido, 888 Senior Vice President of B2C Guy Cohen said that “as one of the rising stars in the online gaming world,” the provider’s portfolio of gaming titles “will be a welcome addition to 888 over the course of the summer and beyond.”
Mr. Cohen went on to say that his company is looking forward to hosting the range of games Playzido is set to provide them with and to offer these games to their players across desktop and mobile “as we look to bring them the best content from the world’s leading game developers.”
Deal Marks Significant Milestone
Of their latest major partnership, Playzido Managing Director Stuart Banks said that they are extremely proud to team up with 888 as their new partner is “undeniably one of the world’s leading online gambling operators.”
Mr. Banks went on to say that the deal marks a significant milestone for his company and is a “testament to the strength of our growing games portfolio and outstanding progress over the last 18 months.”
The deal with Playzido will offer 888 and its brands access to popular gaming titles such as Tiki Runner by Bulletproof Games, Dumb and Dumber and Deal or No Deal Rapid Round by Endemol Shine Gaming, and Atlantis Megaways by ReelPlay, among others.
Playzido is a relatively new but rapidly growing iGaming content platform provider that deploys a single integrated system to provide its network of clients with high-quality content, including premium HTML5 slots, from multiple major industry developers.
In recent months, Playzido has announced partnerships with the likes of Bulletproof Games, 2 By 2 Gaming, MikoApps, PLANK Gaming, ReelPlay, and The Games Company, among other top-tier iGaming studios and developers, to boost the offering available on its platform.
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