Pragmatic Play Expands in Sweden with ATG Launch


Pragmatic Play has launched its entire slots portfolio with Swedish operator ATG (AB Trav och Galopp) in a move that has further expanded the content provider’s presence in the Swedish online gambling market.

Under an agreement between Pragmatic Play and ATG, the operator has gained access to some of the industry’s most popular and best performing gaming titles, including the provider’s award-winning slot Wolf Gold as well as its newest release Starz Megaways.

The launch of Pragmatic Play content with ATG marked another important milestone as the company is looking to cement itself as one of the leading iGaming content makers and suppliers.

Pragmatic Play boasts a wide portfolio of regulated, certified, and mobile-focused products. The company currently crafts up to four new slots per month. It also offers live casino and bingo products to its partners. All of Pragmatic Play’s games are available via a single API.

Its games are offered in all currencies, 26 languages, and in all major regulated online gambling markets.

News about Pragmatic Play’s launch with ATG in Sweden come on the heels of recent partnerships with Superbet, LeoVegas, and Royal Panda that cover a wide range of product verticals.

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Delighted to Partner Operator with “Stellar Reputation”

Commenting on their partnership with ATG, Pragmatic Play Vice President Lena Yasir said that they are delighted to take their slots titles live with ATG and that their new partner is an operator with “stellar reputation” in the Swedish market.

Ms. Yasir went on to say that as a “company looking to continually grow in a regulated jurisdictions, ATG matched our ambition and we are confident of a long and successful partnership.”

ATG Head of Casino Maria Allmer commented that Pragmatic Play boasts a portfolio of “exciting and diverse slot games” and they are thrilled to be able to provide their players with access to these.

Ms. Allmer added that working with Pragmatic Play will be fulfilling thanks to the content provider’s impressive roadmap and a smooth integration process.”

Pragmatic Play first took its portfolio live in Sweden’s regulated market in January 2019, days after the reorganization of the local online gambling space. Since then, the company has gone live with most of the major locally licensed operators.

In separate news from this week, Pragmatic Play announced the launch of its newest slot title, Three Star Fortune, as well as the opening of its LatAm hub. The company welcomed experienced gambling industry executive Victor Arias as Vice President of its Latin American business as it looks to establish itself in the lucrative region.

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