Pragmatic Play expands reach in Europe


Hot on the heels of the launch of its latest video slot and leading multi-product content provider Pragmatic Play has expanded its reach in Europe after inking a partnership agreement with online casino, LuckyDays.

Owned by Raging Rhino N.V, the online operator‘s customers will now be able to enjoy the Gibraltar-based supplier’s fast-growing suite of live dealer games, including Mega Wheel and Mega Roulette, the company’s first game show-inspired hits. Random multipliers, which are commonly found in slot games, are included in both of the live dealer titles and can be applied by players to any bet on any spin to enhance winnings.

Popular vertical:

Both of the titles mentioned, as well as an abundance of entertaining table games, such as the recently launched, ONE Blackjack, which offers four separate types of side bet and allows a limitless number of players to get in on the action at any time and a max win of up to 2000 times the stake; and its Blackjack Azure product, which features a multi-seat option, early decisions, “Deal Now”, “Auto-Stand” and more, have all been made available to players at luckydays.com.

Romania studio:

Pragmatic Play’s diverse offering of live casino products is broadcast from its Bucharest-based studio, which was granted a Class II license by the Romanian regulator (Oficiul Național pentru Jocuri de Noroc, ONJN) in spring 2019. The 43-table, fully licensed facility utilizes advanced 4k video technology and audio systems, while games are hosted by dealers who are professionally trained.

Lauding Pragmatic Play’s live casino as “a key product,” Casino Director for the Government of Curaçao and Kahnawake Gaming Commission-licensed, LuckyDays, Josh Logan said that with the quality and diversity of tables, they [Pragmatic Play] “are a given to partner with in this vertical.”

“With their innovative content and strong roadmap, we envisage this collaboration continuing to go from strength to strength into the future,” Logan added.

Europe growth:

The commercial agreement further expands the content provider’s footprint in Europe, having agreed similar deals for one of its most popular verticals with industry-leading providers such as Novibet, along with the Unibet brand of Maltese online casino and sportsbook operator, Kindred Group plc., and global online gambling company Betway, and many more.

Also commenting on the tie-up, Vice President of Malta Operations for Pragmatic Play, Lena Yasir, used a company press release to say that they are “delighted” to be launching their growing live casino offering with LuckyDays and…

“Expanding our reach in Europe has been a priority for us, so we couldn’t be happier to agree this deal.”

As mentioned, the agreement closely follows the launch of Floating Dragon Hold & Spin, the latest addition to its fruitful Reel Kingdom collaboration. The high volatility video slot is feature-packed and with its ethereal quality distinguishes itself from previously released Hold & Spin games, such as Hot to Burn and 777 Ultra, which maintain the usual fruit theme format.

Coming soon:

Enthusiastic players can expect Pragmatic Play to launch its next hit, Hot Fiesta, on April 22! The 5-reel, 25 payline video slot inspired by traditional Mexican holidays or festivals offers a 5,000x max win and a flexible RTP depending on whether or not the Ante Bet feature is engaged. Be sure to check it out right here!