Push Gaming signs Coolbet in content deal


In a move that bolsters its presence in the Nordics, full-service B2B gaming supplier, Push Gaming, has partnered with Scandanavian operator, Coolbet.

Under the terms of the agreement, the online casino will integrate the London-based software development studio’s entire portfolio of titles via iGaming provider and aggregator Relax Gaming‘s platform.

“The provider’s diverse collection of games are an ideal match for our immersive customer offering.”

The transfer to the Scandinavian operator will include Push’s recent underwater adventure, Razor Shark, alongside other player favorites such as Jammin’ Jars and The Shadow Order.

Established presence:

In a company blog, Chief Executive Officer for Push Gaming, James Marshall, commented on the recent deal, stating…

“We are thrilled to partner with Coolbet, a fast-growing operator with a large player base across some of our key European markets. “We have no doubt that Push Gaming’s exciting game catalogue will continue to perform well in CoolBet’s mature market where quality and entertainment value is paramount”

Expanding player base:

Coolbet is fast becoming a well-known brand in the Norwegian, Estonian, and Finnish markets and is lead by a management team that collectively has over nine decades of industry experience.

Meanwhile, Push continues to establish is leading Nordic credentials, further extending its reach in a Northern European region where its premium games suite has become a fan favorite.

Complementary match:

Head of Casino Games for Coolbet, Patrik Backlund, also commented on the collaboration, saying…

“Push Gaming is undoubtedly on its way to becoming one of the industry’s most dynamic suppliers, so we are delighted to join forces with such an exciting company.

“The provider’s diverse collection of games are an ideal match for our immersive customer offering, and we are confident that Push Gaming will be warmly welcomed by the players on our site.”

Enhanced partnership:

Earlier this month, the slot developer further expanded its agreement with iGaming platform provider Rootz, with its catalog set to launch with the supplier’s latest online operator, Caxino. The second brand build on the Rootz platform, the deal was facilitated via Push Gaming’s own MGA-licensed platform.

In the first half of 2020, the popular developer has gone from ‘strength-to-strength’ having signed a wealth of partnerships with leading operator groups, including Genesis Global, GVC Holdings, and William Hill.