Relax Gaming furthers global expansion effort


In keeping with the company’s “growth plans” for the year, Finnish B2B multi-product provider Relax Gaming has entered into a content agreement with Vavada B.V. owned and operated online casino, Vavada.

Under the supply deal with the Curaçao-licensed online casino, Relax Gaming’s extensive slot portfolio including hit titles Snake Arena, the action-packed sequel to the 2019 hit, Money Train 2, and Temple Tumble in addition to Multiplier Odyssey and Emerald’s Infinity Reels released on February 11th and March 11 respectively.

Third-party content:

Additionally, the operator will also gain access to the Malta-headquartered supplier’s diverse range of aggregated content, which includes fan favorites from leading iGaming software developers such as Stockholm based game studio Fantasma Games; Aussie firm ReelPlay; and UK-based mobile-focused studio 4ThePlayer along with Relax Gaming’s multitude of third-party studio partner games available via its Silver Bullet (Kalamba Games, Northern Lights, etc.) and Powered By Relax (Spearhead Studios, BTG, Playson, etc.) programs.

Calling its range of games “second to none,” Chief Operating Officer for Vavada, Max Petrovski said that having Relax’s content available to its players is a “significant step” in its own growth. The COO added…

The simplicity of dealing with Relax has been a delight and has made the process of remaining competitive in our marketplace that much easier.”

Global growth:

The supply deal is the latest commercial partnership for the company founded by Patrik Österåker and Jani Tekoniemi in March 2010, as it continues uninterrupted its rapid market expansion, which has seen its substantial client base with top-tier operators grow significantly across global markets.

Also commenting on the recent tie-up, Chief Commercial Officer for Relax Gaming, Daniel Eskola stated in a company press release…

“Providing content for as many player segments within our regulated markets as possible is key to our growth plans this year and the deal with Vavada supports this perfectly.”

Eskola added that Vavada is a “prominent brand within the regions they operate” and that “it’s important for us to ensure our high-quality content is available to such partners.”

Recent business:

The agreement follows the launch of Relax’s latest hit slot Emerald’s Infinity Reels, which utilizes ReelPlay’s trademark mechanic. The Irish-themed slot has a 96.60 percent RTP along with bonus symbols, extra spins, a 2x symbol multiplier and more!

Just prior to the release, the provider partnered with Malta-based omni-channel software supplier Tom Horn Gaming, adding to its rapidly-growing Powered By Relax partnership program. The deal makes popular titles such Wolf Sierra, Gold X, and Sweet Crush available through the platform and to the company’s expansive network of operator brands such as mobile-first platform Gaming Realms, Czech Republic-based slot machine and game developer Apollo Games, and many others.