Relax Gaming Grows Client List with 32Red Partnership


Online casino content supplier Relax Gaming has added a new operator to its ever-growing list of clients that it supplies its rich library of titles to.

As part of a long-standing partnership with Kindred Group, Relax has agreed to launch a selection of its games with the online gambling operator’s brand 32Red.

Under its recent content supply deal with 32Red, a leading UK-facing iGaming and sports betting brand, Relax will provide its partner with access to a host of its casino games. 32Red will thus be able to offer hit slots Temple Tumble and Money Train as well as Relax’s most recent high performer La Fiesta to its players.

The integration of content will take place via Microgaming’s iGaming platform, it also became known.

32Red is the latest in a wide number of online gambling operators to have teamed up with Relax in recent weeks as the iGaming content provider is looking to grow its footprint across key markets through strategic commercial partnerships.

Late in August, Relax announced that a selection of its proprietary and aggregated content will go live with German iGaming brand Löwen Play. The provider has also recently partnered up with Romania’s Platinum Casino to expand its foothold in that market, as well as with newly launched brand Casino Days, among others.

Pleased with Smooth, Collaborative Process

Commenting on their latest piece of important news, Relax Gaming CCO Daniel Eskola said that they have teamed up with a key player in the UK market and that they are also pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.”

Mr. Eskola went on to say that they are excited to be offering their content to select Microgaming clients, including 32Red, and that Relax’s flexibility and quick integration have played an important integral part in our rapid expansion over the last 12 months.”

Microgaming Commercial Director Leon Thomas added that they are delighted to be able to support 32Red with the integration of Relax content, “ensuring fast access to an even wider selection of content for a much-valued and respected partner.”

Neil Banbury, General Manager for 32Red parent company Kindred, said that it is paramount for the iGaming brand to deliver the best games to their players and that Relax’s games provide them with a host of titles that will further boost their already strong offering.

Relax offers a portfolio of more than 1,000 proprietary and third-party games. The aggregated content is provided through the company’s Silver Bullet program for commercially represented partners and Powered By program for commercially independent partners.

Relax holds licenses in multiple jurisdictions and expanding its regulated presence is at the heart of its growth strategy. It is licensed by the Malta Gaming Authority, the UK Gambling Commission, and the Romanian National Gambling Office, and is certified in a number of regulated markets, including Denmark, Sweden, Estonia, and Latvia.

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