Relax rolls out content with Max Entertainment


Adding to its rapidly-growing client base, Relax Gaming has partnered with online casino operator Max Entertainment.

The freshly-inked deal will see the B2B iGaming provider and aggregator’s innovative content roll out across the fellow Malta-based firm’s stable of online casino brands.

Player favorites from Relax Gaming’s proprietary slot portfolio, including Snake Arena and Money Train, along with its expansive library of premium aggregated content, is soon expected to launch with the up-and-comer’s four online casinos; GGBet, VulkanBet, GoSlotty and flagship brand, Slotty Vegas, home to “supercharged wins” and exciting cash-based tournaments.

Anticipated benefits:

Commenting on the deal, Head of Casino and Product for Max Entertainment, Ion Minca, said…

“Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.

“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.”

Adding yet another online casino platform to Relax’s extensive distribution network, the latest deal further establishes its award-winning portfolio as a “must-have” for business world-wide, after having inked a string of similar agreements with major international operators over the last few months.

The company’s product offering has also significantly expanded and now features high-quality titles from leading studios such as 4ThePlayer, ReelPlay, and Swedish gaming company Fantasma Games.

Portfolio appeal:

Chief Commercial Officer for Relax Gaming, Daniel Eskola, also commented on the promising new partnership in an official press release, stating…

“Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.

“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.’’

Genesis Gaming tie-up:

Included in its recent string of high profile deals, Relax signed an agreement with Taiwanese online casino games developer Genesis Gaming, in a Powered By partnership deal to launch the latter’s collection of high-quality slot games via its brand Radi8.

Courtesy of the agreement, Relax will gain access to titles including Jungle Jam, Dragon Blast, Crystal Crater, and Tiki Towers, as well as more player favorites in Radi8’s growing portfolio of mobile-optimized games.

Commercial Director for Genesis Gaming, Marc Burroughes, said in an official press release…

“Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform.”