Gambling software provider Scientific Games and Las Vegas casino operator Caesars Entertainment this week announced that they have extended their existing digital sports betting partnership in anticipation for the return of major league sports.
The extended partnership between Caesars and Scientific Games covers the provider’s OpenSports and OpenGaming product suites. OpenSports and OpenGaming are among the most powerful solutions of their kind within the global gambling industry and they have been integrated with a number of operators to help them improve customer experience.
News about the extended partnership between Caesars and Scientific Games arrive shortly after the casino operator launched mobile betting offering in Pennsylvania and Indiana and online casino gaming in Pennsylvania.
Pleased to Extend Collaboration
Of their extended deal with Caesars, Jordan Levin, Group CEO, Digital for Scientific Games, said that they are working side by side with the casino operator’s teams to play an important role in delivering digital casino and sports betting experience to Caesars’ players across multiple states.
Mr. Levin went on to say that Scientific Games’ scalable technology paired with a US player centric experience will enable Caesars to “deliver on their service legacy by offering exceptional betting and digital gaming experiences” that are set to reach new audiences across key major markets.
Caesars Executive Vice President of Gaming and Interactive Entertainment Christian Stuart added that they are pleased to extend their collaboration with Scientific Games and that the provider’s technology “is not only highly scalable but most importantly it provides our players with feature rich content fully integrated with Caesars Rewards.”
Caesars and Scientific Games partnered up in the summer of 2018, shortly after the US Supreme Court invalidated a long-standing federal ban on athletic gambling. The Supreme Court’s ruling paved the way for multiple states to legalize and launch sports betting.
Caesars and Scientific Games’ partnership originally covered New Jersey and Mississippi where the casino operator runs multiple properties. The Garden State and the Magnolia State were among the first US states to legalize sports betting after the SCOTUS ruling.
The casino operator has since launched Scientific Games-powered wagering and online gaming operations in multiple other states where the practices are permitted by law.
Following the launch of The Book at its Harrah’s Philadelphia property in Pennsylvania last year, the company has not long ago gone live with new online sports betting and casino gaming offering in the Keystone State that is powered by Scientific Games OpenSports and OpenGaming solutions.
The casino operator has also recently launched online sports betting offering in Indiana, which is yet again powered by Scientific Games and follows multiple Caesars retail sportsbook launches in the third and fourth quarters of 2019 after Indiana lawmakers permitted athletic gambling.
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