Soft2Bet Announces PartnerMatrix Partnership to Up Sportsbook Acquisition


Online casino and sportsbook platform and service provider Soft2Bet has teamed up with PartnerMatrix in a partnership that will enable the former to create an agent affiliate network mainly for its sports betting brands.

PartnerMatrix, part of the EveryMatrix group, provides its clients with an essential affiliate tool for both online and offline marketing strategies. Its customizable affiliate software platform is designed to serve both casino and sportsbook operators and to improve their traffic and sales and give them more control over their affiliate campaigns.

Soft2Bet, a fast-growing global brand operator, said it has integrated PartnerMatrix’s Agent System across its network in a move that will allow its many brands to broaden their player base via the use of PartnerMatrix’s agent networks.

The highly customizable networks will be targeting millions of offline customers to lure them into registering with Soft2Bet’s brands and experience their many offerings. Through the integration of the Agent System, the operator will be able to control acquisition risks thanks to real-time management tools.

Soft2Bet said that its partnership with PartnerMatrix focused mainly on its sports betting brands. The company has rolled out a slew of such brands in recent years, including CampoBet and Rabona, and has implemented various innovative gamification tools with these to attract a new generation of bettors.

Building on Growth Momentum

Commenting on their partnership with PartnerMatrix, Soft2Bet CEO Boris Chaikin said that their sportsbook platform and betting brands have gone from strength to strength lately, attracting thousands of new users every month, and that their recent deal will allow them to build on this momentum and reach even wider global audiences.

Mr. Chaikin went on to say that PartnerMatrix’s agent systems are the best in the industry and that it provides all the necessary options and tools for agent management. According to the Soft2Bet CEO, their deal with PartnerMatrix provides them with access to a high-quality service and a secure software platform that would ensure the implementation of sportsbook points of sale.

Levon Nikoghosyan, CEO of PartnerMatrix, said that they are more than happy to be working along Soft2Bet and its dynamic team as the company is one of the fastest developing in the online gaming industry that has launched multiple successful online casino and sports betting brands in the past four years.

Mr. Nikoghosyan went on to say that they are sure this new partnership will lead to more in-depth cooperation between PartnerMatrix and Soft2Bet in the near future.

It was only a few weeks ago when Soft2Bet launched its newest iGaming brand, Cadabrus. The new online casino operates under a license from the Malta Gaming Authority.

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