Casino platform provider Soft2Bet has introduced the latest addition to its packed portfolio of online casino and sports betting brands in a bid to boost its offering and reach wider audiences.
The company unveiled on Tuesday its new Irokobet casino and sportsbook brand. The newly launched operation features a wide selection of casino games, live casino titles, and virtual sports products as well as an immersive sportsbook experience.
Soft2Bet said that its newest iGaming and wagering brand will target primarily players from New Zealand and several African markets.
Irokobet’s debut marks the most recent addition to Soft2Bet’s portfolio that now includes more than 20 online casinos and sports betting sites and represents another important step in the company’s growth strategy.
Founded in 2012 and headquartered in Nicosia, Cyprus, Soft2Bet powers a rapidly growing portfolio of iGaming and digital betting brands that service players from all over the world. Aside from the newly launched Irokobet, it also manages the widely popular CampoBet, Wazamba, and YoYo Casino brands, among others.
News about the launch of Irokobet emerge just weeks after Soft2Bet debuted Frumzi, another new brand that focuses on the Nordic markets and utilizes Trustly’s Pay N Play solution.
A Highly Advanced Solution
Commenting on their most recent milestone, Soft2Bet CEO Boris Chaikin said that Irokobet is a highly advanced solution that features a world class selection of casino, live casino, and sportsbook offerings.
Mr. Chaikin went on to say that his company has gone from strength to strength in recent weeks with “an impressive succession of unique launches” and that “armed with a cutting-edge product suite utilizing state-of-the-art technology”, Soft2Bet is “here to deliver for partners across the globe.”
Aside from going live with new brands, Soft2Bet has also been on an expansion spree over the past few months, entering new territories with its online casinos and sportsbooks.
Late last year, the company celebrated its entry into the Japanese online gaming market with its AlfCasino brand. After obtaining a Swedish license late last year, Soft2Bet launched its YoYo Casino brand in Sweden this past March to further grow its regulated footprint.
In April, the casino platform provider expanded into another exciting territory. It rolled out four of its casino and sports betting brands in India to explore a market with huge potential. And it was not long ago when the company entered Brazil’s market with YoYo Casino and CampoBet.
Soft2Bet is licensed by the Swedish Gambling Authority, the Malta Gaming Authority, and the Government of Curacao. The company expects to obtain more licenses and certifications in regulated EU markets in the coming months. It is also looking to continue to grow its presence in emerging markets and markets on the verge of regulation.
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