Affilka is the affiliate marketing platform, created by SoftSwiss. The company announced the platform’s debut with a new service designed specifically for sportsbooks this week.
According to the developer, the new service, which builds on the existing online casino package, is a response to the fact that many existing gaming operators are broadening their offering in order to include betting.
The module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from igaming brands.
It also includes player activities like visits, registrations and first deposits. Affilka now also collects multiple data points on sports betting activities such as bets, cancelled bets, wins, GGR and bonuses.
Anastasia Borovaya, Affilka product owner at SoftSwiss, expressed her excitement from the fact that her company could launch this exact module for the sports betting industry since Affilka ensures the expansion of company’s services to more exciting new projects.
Borovaya also said: “The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions.”
She added: “We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”
SoftSwiss added that significant improvements have been made to the commission constructor for CPA and RevShare deals within sportsbook projects.
A spokesperson added: “In terms of revenue share deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers.”
SoftSwiss was created in 2008 as a company, which develops online auction software. In the years after that, it grew significantly and has implemented a large number of successful IT projects for the iGaming industry.
SoftSwiss currently offers its services to partners and clients all over the world. In February last year it expanded even further across new and exciting regulated markets by accepting Red Tiger to roll out its platform across the online casino platform.
The content supply deal with Red Tiger results in the supplier’s lineup of products to be accessed by SoftSwiss’ major brands, including N1casino, Playamo, and Spinia, as well as by their players.
SoftSwiss’ online casino platform is licensed by the Malta Gaming Authority and features content by a number of game developers. It now offers classic Red Tiger slots such as Pirates’ Plenty – Battle for Gold and Dragon’s Luck as well as a number of recently released titles.
Under the supply deal between Red Tiger and SoftSwiss, the latter’s platform has also been provided with access to Red Tiger’s hugely popular daily and hourly jackpots.
Source: “SoftSwiss affiliate platform Affilka expands to sports betting”, iGaming Business, February 25, 2021