Yggdrasil agrees franchise deal with SoftGamings


Yggdrasil Gaming has added yet another firm to its fast-growing roster of YG Franchise Partners after signing a partnership agreement with Latvian iGaming solutions provider, SoftGamings.

The Riga-headquartered company will benefit from the licensing agreement in key ways, including increasing control of its iGaming business strategy and driving new sources of revenue, in addition to launching Yggdrasil’s entire portfolio of products and services.

SoftGamings will as a YG Franchise Partner gain access to the Cherry AB subsidiary’s complete end-to-end development process, as well as the YG platform, including GATI (Game Adaptation Tool & Interface) technology, proprietary games content, which includes one of Yggdrasil’s latest releases Lucky Neko Gigablox, alongside Boost, the games supplier’s in-game promotional tool, and its global YG Masters content.

Complete access:

Head of Publishing for Yggdrasil Gaming, Björn Krantz, said in a company press release…

“We are very pleased to announce our latest YG Franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier.

“Our Franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings’ market initiatives and ambitions.”

Franchisee benefits:

Through Yggdrasil’s language agnostic GATI technology studios and developers are able to quickly and securely, build and distribute content across the Malta-headquartered company’s global distribution network.

All partners of Yggdrasil utilizing GATI are able to cross-sell their games to any of the firm’s global franchisees and share their respective games roadmaps, enabling them to create new ways to collaborate on a global scale and source new revenue streams.

Global business strategy:

Also commenting on the new collaboration, Director of Partnerships for SoftGamings, Irina Sazonova, added…

“Partnering with Yggdrasil as a Franchisee will enable us to accelerate and enhance our business strategy globally. We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG Franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the Franchise solution.”

New slot release:

Fans should be sure to be on the lookout for Yggdrasil’s latest slot release, Vault of Fortune, which offers medium/high volatility action and avalanche style dropdown mechanic with progressive win multiplier.