Yggdrasil grows YG Masters program


Yggdrasil has added yet another third-party iGaming content provider to its rapidly-growing YG Masters program, after welcoming Portuguese tech startup Darwin Interactive.

As part of the YG Masters studio, the mobile-focused firm will leverage Yggdrasil’s technology and vast operator partner network to “develop, deploy and distribute its games.”

GATI powered:

Powered by the Cherry AB subsidiary’s advanced Game Adaptation Tools & Interface (GATI) technology, together with the Masters program, the duo are attracting their share of third-party studios wanting to grow their game production, reach, and return on investment (ROI).

“We’re delighted to partner with Yggdrasil, a company that is well known for pushing the industry to new heights, making this a great fit for our unique games to shine,” said Nuno Gonçalinho, Co-Founder and Chief Executive Officer for Darwin Gaming.

By utilizing GATI, studios and game developers are able to apply standardized technology to create and disburse titles globally. Both YG Masters studios and Yggdrasil’s network of operating partners in diverse, regulated iGaming markets enjoy access to the development toolkit.

Outside the box:

Head of Partner Programs for Yggdrasil, Stuart McCarthy, used a company press release to express the firm’s excitement with the tie up…

“Darwin has a unique and innovative approach to game development driven by a talented and experienced team with a vision to change the game

“As they are just setting off on their journey as a games studio it makes them the perfect partner for our rapidly expanding YG Masters program. By using our proven GATI technology they will propel their growth strategy. We are very excited to see the games that Darwin will create as a studio partner and we wish them a warm welcome to the program.”

Founded in 2019, according to the company’s LinkedIn profile, Darwin Gaming leverages the extensive gambling industry experience of its technology experts, artists, and advisors, in an effort to evolve mobile gaming entertainment and provide high-quality games.

Driving force:

Also commenting on the new partnership, Co-Founder and Chief Operating Officer for Darwin, Rui Pena added…

“I’m excited for us to join the Masters program. Yggdrasil has been a driving force and inspiration in the industry and from working closely we can see it’s the fruit of quality technical expertise and well implemented out-of-the box ideas. This kind of passion is what drives us at Darwin so we’re looking forward to evolving the game together.

“At Darwin we work hard to push the evolution of the gaming industry and provide an experience that seamlessly fits in players’ lives, leveraging on graphics, sounds, touch interaction and ergonomics.”

Latest slot:

The deal comes on the heels of the launch of Yggdrasil’s latest video slot release, Big Bucks Bandits Megaways, developed by YG Masters studio partner ReelPlay. Inspired by the Wild West, the medium to high volatility adventure provides 117,649 ways to win along with a string of additional reaction wins!